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TRASHED IN ROFFA




This project discusses the role the consumption of alcohol plays in the social aspect of our lives, as it has become not only habitual but assumed. 


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We drink for several reasons (because it’s also very fun) but sometimes we can forget what grabbing a drink means. We lose sight of the goal once intended with the drink.





We published illustrated silly drunk stories, which strangers had shared with us, on @trashedinroffa. 

We asked pedestrians to determine their most frequent reason to go for an alcoholic beverage with colour-coded stickers and asked them to mark a spot where they had hurt themselves once being drunk on our (very square-butted) dummy. 

In order to make people reflect on the amount they are consuming midst act, we designed a concept that required the consumer to recognize why they are having another drink and use stickers to indicate the particular reason as well as keep track of the number of drinks being consumed in one evening.




In Collaboration with Rachel Pendered @pen.illustrates
© Photo by Gert-Jan Pos
Katta Rasche . 2021 — Rotterdam, Netherlands